{"id":4790,"date":"2019-12-04T17:08:47","date_gmt":"2019-12-04T16:08:47","guid":{"rendered":"https:\/\/www.estri.fr\/?page_id=4790"},"modified":"2019-12-04T17:10:06","modified_gmt":"2019-12-04T16:10:06","slug":"study-programme","status":"publish","type":"page","link":"https:\/\/www.estri.fr\/en\/study-programme\/","title":{"rendered":"Study programme (MICE)"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>BLOCK 01: INTERNATIONAL COMMUNICATION<\/strong><\/h3><ul class=\"wp-block-list\"><li>Implement a digital communication strategy<\/li><li>Develop a brand strategy<\/li><li>Manage an international crisis situation<\/li><li>Manage the media plan of its web communication strategy<\/li><\/ul><h3 class=\"wp-block-heading\"><strong>BLOCK 02: INTERNATIONAL EVENTS<\/strong><\/h3><ul class=\"wp-block-list\"><li>Manage a company's event communication<\/li><li>Manage relations with the press and the media<\/li><li>Promote a brand on the Internet<\/li><li>Organize a press conference<\/li><\/ul><h3 class=\"wp-block-heading\"><strong>BLOCK 03: INTERNATIONAL MARKETING<\/strong><\/h3><ul class=\"wp-block-list\"><li>Create a storytelling argument in a marketing context<\/li><li>Identify market developments and conduct a prospective market study<\/li><li>Analyze consumer behavior in the context of e-Commerce<\/li><li>Develop an international marketing strategy<\/li><\/ul><h3 class=\"wp-block-heading\"><strong>BLOCK 04: INTERCULTURAL MANAGEMENT<\/strong><\/h3><ul class=\"wp-block-list\"><li>Adapt to an intercultural situation<\/li><li>Manage an internationalization process<\/li><li>Understand international management<\/li><li>Analyze influential speeches and speeches of destabilization through information<\/li><\/ul><h3 class=\"wp-block-heading\"><strong>BLOCK 05: ENTREPRENEURSHIP<\/strong><\/h3><ul class=\"wp-block-list\"><li>Build a business plan for a solidarity organization<\/li><\/ul><h3 class=\"wp-block-heading\"><strong>BLOCK 06: EXPERIENCE FEEDBACK<\/strong><\/h3><ul class=\"wp-block-list\"><li>Go on a professional end-of-studies mission in France or abroad in a company or a communication agency<\/li><li>Carry out a professional internship abroad in a company or communication agency<\/li><li>Write a thesis on the current situation and future prospects<\/li><li>Write a professional internship report<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>BLOCK 01: INTERNATIONAL COMMUNICATIONImplement a digital communication strategyDevelop a brand strategyManage an international crisis situationManage the media plan of its web communication strategyBLOCK 02: [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4790","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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