Study programme (MICE)

Graduate degree: Intercultural management, Communication and Event coordination

BLOCK 01: INTERNATIONAL COMMUNICATION

  • Implement a digital communication strategy
  • Develop a brand strategy
  • Manage an international crisis situation
  • Manage the media plan of its web communication strategy

BLOCK 02: INTERNATIONAL EVENTS

  • Manage a company's event communication
  • Manage relations with the press and the media
  • Promote a brand on the Internet
  • Organize a press conference

BLOCK 03: INTERNATIONAL MARKETING

  • Create a storytelling argument in a marketing context
  • Identify market developments and conduct a prospective market study
  • Analyze consumer behavior in the context of e-Commerce
  • Develop an international marketing strategy

BLOCK 04: INTERCULTURAL MANAGEMENT

  • Adapt to an intercultural situation
  • Manage an internationalization process
  • Understand international management
  • Analyze influential speeches and speeches of destabilization through information

BLOCK 05: ENTREPRENEURSHIP

  • Build a business plan for a solidarity organization

BLOCK 06: EXPERIENCE FEEDBACK

  • Go on a professional end-of-studies mission in France or abroad in a company or a communication agency
  • Carry out a professional internship abroad in a company or communication agency
  • Write a thesis on the current situation and future prospects
  • Write a professional internship report